July 27, 2023

July 26, 2023

July 28, 2023

  • Accessibility

    EEOC: Employers must ensure AI tools are accessible for workers with visual disabilities

    Industry Dive, 07/27/23. The U.S. Equal Employment Opportunity Commission has updated its guidance on the Americans with Disabilities Act (ADA) to address the accessibility of new technologies and artificial intelligence (AI) for candidates and employees with visual disabilities. The guidance emphasizes the need for employers to provide reasonable accommodations, such as alternative testing formats, for decision-making tools that use algorithms or AI. Employers should also share information about the technology’s evaluation process and provide instructions on seeking accommodations. The ADA prohibits discrimination against individuals with disabilities and requires employers to provide reasonable accommodations. The EEOC has been actively working to apply existing laws to new workplace technologies, including AI. READ THE ARTICLE

  • Guardrails

    How researchers broke ChatGPT and what it could mean for future AI development

    ZDNet, 07/27/23. The recent research conducted by researchers at Carnegie Mellon University highlights the vulnerabilities in AI chatbots like ChatGPT, Google Bard, and Claude. This study demonstrates that even supposedly resistant AI models can be manipulated to bypass content filters and generate harmful information, misinformation, and hate speech. As more companies develop their own generative AI tools, it becomes crucial to reassess the safety measures implemented. This research calls for stronger AI safety methods and potentially accelerates the development of regulations for AI systems. The companies involved have shown their commitment to improving the safety of their chatbot models. READ THE ARTICLE

  • Retail

    With rebrand, Claire’s leans into AI and web3

    Glossy, 07/27/23. Accessories chain Claire’s is undergoing a significant rebranding to enhance the customer experience for its Gen-Z and Gen-Alpha shoppers. This includes integrating AI for creative identity, launching a teenage docu-series, introducing digital and physical mascots, and increasing involvement in web3. The company’s creative director has used AI to create digital images for store windows, while AI is also being utilized by the creative and marketing teams for content creation and improvement. Claire’s is embracing technology, art, fashion, and design to stay at the forefront and connect with its tech-savvy customer base. READ THE ARTICLE

  • Amazon

    AWS builds out generative AI marketplace, adds 4 foundational models

    Industry Dive, 07/27/23. AWS announced that it has expanded its generative AI offerings by adding four new models to its foundation model API service Bedrock. These additions join the existing models available on Bedrock, creating a wide range of options for customers. AWS is building Bedrock into a marketplace for generative AI tools, recognizing that different models are suitable for different tasks. This expansion further solidifies AWS’s position in the emerging generative AI market, as it continues to compete with other major cloud providers in this space. READ THE ARTICLE

  • Culture

    ‘Barbie’ AI selfie generator goes viral with 13M users

    Industry Dive, 07/27/23. The recent collaboration between PhotoRoom and Warner Bros. for an AI-based Barbie selfie-generator filter has been a tremendous success. The filter, which removes backgrounds from user-generated content and replaces it with the film’s promotional posters, has been used over 13 million times since its release in April. The popularity of this filter, utilized by consumers, brands, and celebrities like Rihanna and Pedro Pascal, contributed to the film’s impressive $155 million opening weekend at the box office. This collaboration highlights how marketers are embracing AI technology to capture consumer attention, paving the way for similar strategies in Hollywood. Additionally, it demonstrates the potential of generative AI in creating personalized and engaging experiences for future campaigns. The marketing efforts for the “Barbie” movie have been extensive, including partnerships with various brands for clever promotional tie-ins, further fueling its success in capturing pop-culture buzz. READ THE ARTICLE