July 10, 2023
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Trends
Top 5 XR and AI marketing trends in 2023
MarTech, 07/10/23. The rapid advancements in AI and XR technologies are causing both excitement and anxiety. As we witness the transformative potential of AI in various fields, from marketing to personalized learning, ethical considerations become paramount. The emergence of AI versions of individuals and the ease of creating 3D content through generative AI are reshaping industries. Hardware innovations, like Apple’s Vision Pro headset and the AR Laptop, offer glimpses into a future of immersive computing. Meanwhile, immersive ad units provide engaging experiences for advertisers. Collaboration and responsible implementation will be crucial in navigating this evolving landscape. READ THE ARTICLE
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Gaming
How AI Can Make Gaming Better for All Players
Make Gaming Better for All PlayersWired, 07/10/23. Project Gameface by Google is an AI-powered gaming mouse that enables hands-free control of a computer cursor through head movement and facial gestures. The project aimed to enhance gaming accessibility, particularly for individuals with disabilities. By utilizing machine learning models, Gameface exemplified the potential of AI as an assistive tool rather than a replacement for human input. While challenges exist, the careful implementation of AI holds promise in expanding gaming accessibility and empowering developers to create inclusive experiences for all players. READ THE ARTICLE
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Retail
AI For Retailers: The Optimal Path To Tackle Rising Costs And Unlock Competitive Advantage
Forbes, 07/10/23. Generative AI is becoming increasingly popular among retailers as they recognize its potential to enhance productivity, efficiency, and decision-making. With its ability to analyze data and variables such as inventory levels, demand, and competitor prices, AI tools can help retailers make more strategic pricing decisions, optimizing SKU-level pricing at the store level. Moreover, AI can address supply chain challenges by improving inventory management and reducing out-of-stocks. Furthermore, AI can unlock personalized customer experiences by capturing and utilizing customer data to develop hyper-personalized omnichannel journeys. Although implementing AI requires investment and commitment, it can provide considerable business value and ensure long-term competitiveness. READ THE ARTICLE
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Automation
How AI And Automation Are Transforming The World
Forbes, 07/10/23. Artificial intelligence (AI) is rapidly transforming various industries, including healthcare, education, and media. With AI, diseases can be detected faster in healthcare, leading to more efficient treatment plans. In education, AI is revolutionizing learning methods, offering personalized and relevant experiences for students. The journalism industry is also incorporating AI, with automated content generation and AI-generated news anchors. However, it is important to balance AI with human interaction to ensure accuracy and avoid issues such as AI hallucination and plagiarism. Businesses and individuals must carefully consider the benefits and challenges of implementing AI in their respective fields. READ THE ARTICLE
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Regulation, HR
Why everyone is mad about New York’s AI hiring law
MIT Technology Review, 07/10/23. The use of AI in hiring has faced criticism for automating and perpetuating racial and gender biases. This issue is widespread, with many companies relying on AI for employment decisions. To address this, NYC’s Automated Employment Decision Tool law requires employers to disclose their use of AI in hiring and undergo independent audits to prevent discrimination. While proponents see this as a positive step towards regulating AI, critics argue that the law is not enforceable or extensive enough. The effectiveness of independent auditing is also questioned. This controversy highlights the need for further regulation and standardization in AI policies. READ THE ARTICLE
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Detection
Programs to detect AI discriminate against non-native English speakers, shows study
The Guardian, 07/10/23. According to recent research, computer programs designed to detect AI-generated work can discriminate against non-native English speakers. These programs mistakenly flag articles written by non-native English speakers as AI-generated, which can have serious consequences for students, academics, and job applicants. Despite claims of high accuracy, these detectors often fail to properly identify human-written content. The discrimination arises from the detectors’ reliance on text perplexity, leading to the incorrect classification of human work as AI-generated, especially when non-native English speakers use simpler language choices. This bias poses risks of false accusations of cheating, marginalization on the internet, and potential harm to individuals’ academic and psychological well-being. The researchers urge careful consideration of these issues to avoid discrimination and the negative impact on non-native English speakers. READ THE ARTICLE
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Entertainment
‘WarGames’ anticipated our current AI fears 40 years ago this summer
CNN, 07/10/23. “WarGames,” released forty years ago, addressed the threat of artificial intelligence (AI) leading to global destruction, a concern that remains relevant today. The film also resonated with fears of nuclear annihilation during the Cold War. Its portrayal of an emotionally detached, people-free solution to a problem highlighted the potential pitfalls of relying solely on AI. Despite being set during the Cold War, “WarGames” continues to hold significance in the context of evolving technology and its impact on society. READ THE ARTICLE