June 19, 2023
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Apple
Why isn’t Apple talking about AI?
Infoworld, 06/19/23. In the age of artificial intelligence (AI), there is a constant buzz surrounding its potential and impact. However, one company has managed to stand out by not mentioning AI at all in its recent global keynote: Apple. Apple’s approach to AI focuses on making it integral to the customer experience without making it the focal point. This is a valuable lesson for all companies, as AI should be seen as a means to an end, not the point itself. Regardless of the approach chosen, selling the AI experience rather than the AI itself is key. READ THE ARTICLE
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Advertising
How AI Has the Advertising Business Excited—and Worried
The Wall Street Journal, 06/19/23. Generative AI is revolutionizing the marketing industry. Zipcar enlisted the help of AI to create headlines for its advertising campaign, showcasing the technology’s potential for creativity and cost reduction. Companies like Coca-Cola and Kayak are integrating AI tools into their marketing efforts, while concerns arise about intellectual property and job displacement. However, the benefits are undeniable. AI-driven campaigns for NotCo demonstrated significant cost savings. Ad agencies are embracing AI for tasks such as proposal filling and spec work. As technology giants develop their own AI ad-creation services, agencies must adapt to stay competitive. READ THE ARTICLE
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Entertainment
The Impact of Generative AI on Hollywood and Entertainment
MIT Sloan Management Review, 06/19/23. Generative AI is having a significant impact on the Hollywood and entertainment industry. It has the potential to create various types of content, such as scripts, marketing campaigns, and images. While some industry professionals, like Jonathan Taplin, are concerned about the negative effects of generative AI on creativity and originality, others, like Yves Bergquist, see it as a revolutionary technology with the potential to enhance production and reduce costs. Both experts agree that generative AI will bring significant changes to the industry, but human involvement will still be necessary. READ THE ARTICLE
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IP
Who owns the code? If ChatGPT’s AI helps write your app, does it still belong to you?
ZDNET, 06/19/23. The ownership and copyright implications of using AI-generated code, specifically with ChatGPT, remain complex and uncertain. While OpenAI’s terms of service assign ownership of the output to the user, the issue is not straightforward legally. Attorneys and experts acknowledge the lack of definitive legal precedents and differing treatment of contractual and copyright law. Determining ownership of code generated by AI involves considerations such as contractual agreements and international legislation. Copyright laws often require human authorship, and the legal status of AI-generated code remains unsettled. The issue of ownership and copyright poses challenges for developers seeking legal protection and raises questions about licensing and liability. Seeking legal advice is recommended due to the lack of clear legal guidance in this emerging area. READ THE ARTICLE
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Tools
The Best AI Apps to Try Now
The Wall Street Journal, 06/19/23. Artificial intelligence is currently experiencing a significant breakthrough. As stated by Cordilia James in her article, AI is dominating the present moment. This development showcases the immense potential of AI technology and its impact on various sectors. The influence of AI is set to shape the future as it continues to evolve rapidly. It is evident that AI is playing a crucial role in transforming industries and society as a whole. READ THE ARTICLE
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Training
Keeping An Eye On AI: The New Skills Needed To Embrace Artificial Intelligence
Forbes, 06/19/23. Artificial Intelligence (AI) has made a significant breakthrough in the fight against drug-resistant bacteria. This revolutionary technology not only has applications in science and medicine but also in business. AI can effectively integrate and analyze vast amounts of data, saving time and resources for decision-making processes. It can also be applied to evolve products and services, enhancing the scale and speed of businesses. However, caution must be exercised to prevent AI from perpetuating biases and spreading misinformation. Business leaders need to critically question the use and outputs of AI and ensure responsible and ethical implementation. Technical expertise and an in-depth understanding of the organization are crucial for embedding AI solutions and identifying viable opportunities. Rapid upskilling across departments is essential to effectively utilize AI and mitigate its limitations. While AI holds transformational potential, human oversight and best practices must be implemented to harness its full benefits. READ THE ARTICLE
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Hardware
AMD Challenges NVIDIA With the Launch of MI300X AI Chip
Spiceworks, 06/19/23. AMD, the technology company known for its computer processors, is entering the AI computing market with the launch of a new GPU chip. The MI300X, which can handle large language models of up to 80 billion parameters, is expected to rival market leader NVIDIA. AMD also unveiled a lineup of AI computers called the AMD Instinct Platform, which will incorporate eight MI300X chips and use 1.5 terabytes of memory. This move allows AMD to tap into the growing AI market, which is predicted to reach over $150 billion by 2028. READ THE ARTICLE