September 13, 2023

September 12, 2023

September 14, 2023

  • Apple

    The iPhone 15 Opts for Intuitive AI, Not Generative AI

    Wired, 09/13/23. The new iPhone 15 launch by Apple showcases the company’s focus on intuitive AI rather than generative AI. While other tech products have emphasized mind-blowing AI features, Apple is offering subtler AI enhancements that improve everyday tasks like photography and phone calls. The A17 Pro processor and iOS 17 operating system bring AI capabilities that smooth over glitches, provide helpful predictions, and enhance user experiences. Apple’s approach highlights the value for consumers and demonstrates their expertise in interface design. While Apple may have its own generative AI projects in development, they choose to present it in a distinctive way when it is mature enough. READ THE ARTICLE

  • Marketing

    Coca-Cola’s AI-generated soda tastes like marketing

    Engadget, 09/13/23. Coca-Cola has taken a futuristic approach in the cola wars by co-creating a new flavor using artificial intelligence (AI). The limited edition Y3000, available in regular and zero sugar versions, was created by analyzing flavor preferences and utilizing AI technology to develop the flavor profile. Testers describe it as resembling a raspberry slushy. In addition to the flavor, AI was also used to design the artwork on the slim cans, giving them a vibrant neon-purple aesthetic. Coca-Cola plans to release a Y3000-themed clothing collection in collaboration with luxury streetwear brand Ambush later in the season. READ THE ARTICLE

  • Social Media

    3 do’s and 2 don’ts for using generative AI in social media

    PR Daily, 09/13/23. The use of generative AI in social media can be a valuable tool if used correctly. It can provide ideas and basic content that can be molded into something more creative and unique. However, it is important to remember to add your own brand voice and spin to the content. It is also crucial to maintain a good relationship with the legal department to ensure compliance and avoid potential legal issues. Ultimately, while generative AI can be helpful, it should not replace your own creativity and originality. READ THE ARTICLE

  • IP

    Microsoft to assume AI copyright liability for Copilot users

    Fox Business, 09/13/23. Microsoft has announced that it will assume responsibility for potential legal risks related to copyright infringement claims arising from the use of its artificial intelligence (AI) products. The company is extending its intellectual property indemnification coverage to include copyright claims related to the use of its AI-powered Copilots. Microsoft believes in standing behind its customers when they use their products and wants to ensure that authors retain control of their rights under copyright law. The company will require customers to abide by filters and guardrails built into its Copilots to reduce the likelihood of returning infringing content. READ THE ARTICLE

  • Education

    Artificial Mediocrity: The Hazard of AI in Education

    The Public Discourse, 09/13/23. The use of AI chatbots in education may not be as beneficial as initially believed. While these programs promise to assist and inspire students, they actually undermine the principles of serious education. Chatbots encourage students to avoid critical thinking and sidestep the important stages of assignments that require independent thought and research. This hinders the development of practical judgment and excellence in education. The reliance on AI technology in the learning process neglects the importance of overcoming challenges and embracing desirable difficulties, which are essential for true learning and retention. Teachers must convey the importance of independent thinking and discourage the use of chatbots in producing assignments. READ THE ARTICLE