August 14, 2023
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Amazon
Amazon begins rolling out AI-generated review summaries
Engadget, 08/14/23. Amazon has introduced a new AI feature that generates summaries of product reviews. This tool aims to help shoppers quickly understand the overall opinions of other customers without having to read through numerous reviews. The generated summaries highlight common themes and include clickable tags for further exploration. However, Amazon’s reputation with fake reviews raises concerns about the accuracy and authenticity of the feedback. To address this, Amazon claims to use AI models to detect suspicious reviews and employs human investigators when necessary. The company emphasizes its commitment to proactively stopping fake reviews and ensuring that the generated reviews are based on verified purchases. READ THE ARTICLE
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Strategy
2 Common Mistakes CEOs Might Be Making With Generative A.I.
Inc., 08/14/23. The importance of setting goals cannot be understated. Without clear objectives, we lack direction and motivation in both our personal and professional lives. Setting goals allows us to measure progress, make necessary adjustments, and ultimately achieve success. Goals provide a sense of purpose and help us prioritize our actions. Additionally, they give us something to strive for and allow us to push our boundaries and reach our full potential. In conclusion, setting goals serves as an integral tool for personal growth and achievement. READ THE ARTICLE
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Detection
AI Detection Tools Falsely Accuse International Students of Cheating
The Markup, 08/14/23. In a recent study, it was found that AI detectors used to spot plagiarized text often falsely label writing by non-native English speakers as AI-generated. This bias poses a significant threat to international students, who may face unfounded accusations of cheating and suffer academic and psychological consequences. While some educators have questioned the reliability of AI detectors, the use of these tools persists. However, institutions like the University of Pittsburgh have chosen to disable the AI writing indicator, prioritizing trust and student well-being over the potential benefits of AI. READ THE ARTICLE
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Search
Forget SEO: Why ‘AI Engine Optimization’ may be the future
VentureBeat, 08/14/23. The future of marketing and SEO is being shaped by the rise of personal AI, according to industry analyst Jeremiah Owyang. As AI agents become more prominent, marketers and creators need to optimize their strategies to cater to these AI systems. Traditional advertising models will be disrupted, and marketers will need to find new ways to be discovered within the AI itself. This may involve creating APIs to feed real-time information to AI models and training branded AI to interact with consumers. The bottom line is that marketers must adapt to shape AI behaviors and influence human decision-making in this new landscape. READ THE ARTICLE
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Sports
An AI Coach That Improves Your Golf Swing
The University of Texas at Arlington, 08/14/23. A University of Texas at Arlington researcher, Nicholas Gans, is developing a golf swing training system that combines artificial intelligence (AI) with portability. The system uses a camera-based system to capture body posture and motion and compares them to an ideal swing, providing instant feedback and areas of improvement for the golfer. The project, funded by a grant from the University and IGSC.AI LLC, aims to make golf training accessible for all, allowing users to train their swing at home. The idea was originated by former student Charles Brown and his son, Charles A. Brown Jr., and aims to help recreational players develop their swing fundamentals using AI technology. READ THE ARTICLE