July 24, 2023

July 23, 2023

July 25, 2023

  • OpenAI

    GPT-4: Is the AI behind ChatGPT getting worse?

    NewScientist, 07/24/23. The performance of ChatGPT’s AI, powered by GPT-4, has raised concerns due to inconsistent mathematical problem-solving. Recent experiments revealed a drastic drop in accuracy for prime number identification from 98% to 2.4% between March and June, while GPT-3.5 improved from 7.4% to nearly 87%. Some suspect intentional downgrades, but experts attribute this to unintended consequences of fine-tuning. OpenAI is addressing disruptions caused by model upgrades, offering “snapshot” versions for stability, and extending support to ease the transition for users and developers. READ THE ARTICLE

  • Trust

    The AI Genie Is Out of the Box — But What Does This Mean for Consumer Trust?

    Retail Wire, 07/24/23. Generative AI tools like OpenAI’s ChatGPT and Google’s Bard are changing the way retailers communicate with customers. These tools can generate compelling marketing copy and personalized landing pages. While some consumers appreciate the personalization potential of AI, others have concerns about losing control and biased recommendations. However, research indicates that a majority of marketers and consumers are open to using generative AI. To address concerns and build trust, companies can explore experiential use cases, such as personalized poetry tools or virtual try-on features, allowing consumers to engage with AI in a positive and educational way. It’s crucial for retailers to understand and address consumer concerns to fully unlock the potential of AI. READ THE ARTICLE

  • Enterprise

    Ignoring AI Could Spell Disaster For Top Executives

    Forbes, 07/24/23. The use of AI can greatly enhance productivity and job satisfaction across various industries. Research shows that professionals utilizing AI tools experience significant improvements in speed and quality of work. For example, managers, marketers, and data analysts using AI write memos and reports 37% faster with better quality. AI also empowers customer support agents to resolve more issues, handle multiple chats at once, and reduce chat time by 9%. However, a study reveals that many leaders lack experience with AI tools, and employees may be indifferent or resistant to its implementation. To stay competitive, companies must prioritize AI training for all employees, as AI has the potential to revolutionize workflows, save time, and improve outcomes significantly. READ THE ARTICLE

  • Detection

    OpenAI Quietly Shuts Down Its AI Detection Tool

    Decrypt, 07/24/23. In January, OpenAI introduced an AI detection tool called AI Classifier to help verify if content was generated using AI tools like ChatGPT. However, the tool has now been unplugged due to its low accuracy rate. OpenAI acknowledges the importance of accurately identifying AI-written text, particularly in the education sector where there have been concerns about students using AI chatbots to write essays. OpenAI is committed to developing more effective techniques for identifying AI-generated content and aims to incorporate user feedback in the process. READ THE ARTICLE

  • Marketing

    Top AI tips and prompts to supercharge your content marketing

    Search Engine Land, 07/24/23. Content marketing plays a crucial role in building brand awareness and engagement in the digital world. However, generating compelling ideas consistently can be challenging. Thankfully, generative AI tools like ChatGPT can provide solutions. By using AI prompts effectively, marketers can inspire limitless content marketing concepts. It is important to define clear objectives before diving into AI-generated prompts, as this allows for better tailoring of the prompts to achieve desired outcomes. Platforms that provide advanced language models can help unlock the full potential of AI prompts. Experimenting with different platforms will help find the one that best aligns with specific needs. AI prompts can also help in posing thought-provoking questions to engage the audience. By incorporating real-world examples and utilizing different writing styles and tones, content can become more diverse, engaging, and valuable. Ultimately, leveraging AI-powered content is crucial for businesses seeking to push boundaries and stay ahead in the digital landscape. READ THE ARTICLE