October 12, 2023
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Energy
AI just got 100-fold more energy efficient
Northwestern University, 10/12/23. Northwestern University engineers have developed a nanoelectronic device that can perform machine-learning tasks with high accuracy and energy efficiency. The device uses 100 times less energy than current technologies and can process data in real-time without relying on cloud-based analysis. It is ideal for wearable electronics, such as smartwatches and fitness trackers, making it possible to perform rapid diagnostics and real-time data processing. The device has been tested with electrocardiogram (ECG) datasets and successfully identified irregular heartbeats and determined the arrhythmia subtype with near 95% accuracy. The research was published in the journal Nature Electronics. READ THE ARTICLE
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IP
Google to defend generative AI users from copyright claims
Reuters, 10/12/23. Google has announced that it will defend users of its generative artificial-intelligence systems against intellectual property claims. This move aligns Google with other major technology companies like Microsoft and Adobe that have made similar pledges. These companies have been investing heavily in generative AI and incorporating it into their products. However, this has resulted in lawsuits from copyright owners who claim that their work is being used without permission. Google’s new policy aims to protect its users from such claims, but it does not apply if users intentionally infringe on the rights of others. READ THE ARTICLE
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Software
Implementing AI into software engineering? Here’s everything you need to know
ZDNet, 10/12/23. The fusion of artificial intelligence (AI) with software development marks a pivotal shift in the industry. While traditional programming thrives on certainty and determinism, AI introduces probabilistic and flexible approaches. AI-powered tools assist developers in automating repetitive tasks, predicting software behavior, speeding up development cycles, and reducing maintenance costs. However, challenges such as code complexity, data dependency, and ethical considerations loom. The future of AI in software engineering promises an AI-first approach, self-adapting software, and a focus on ethics, reshaping the boundaries of what software can achieve. This transformative journey brings both promise and complexity to the world of software development. READ THE ARTICLE
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Marketing
4 Rules to Preserve Brand Trust When Using AI in Digital Marketing
CMSWire, 10/12/23. Artificial intelligence (AI) is facing a trust challenge in the realm of digital marketing. While AI is widely used and appreciated, surveys reveal a lack of trust in its capabilities. This is likely due to concerns about its potential dangers, lack of regulation, and biases. Additionally, AI in content marketing is both embraced and distrusted, further complicating the issue. To maintain trust in brands while using AI, transparency is crucial. Marketers should disclose the use of AI, particularly in content creation, and take responsibility for the outcomes. Inclusion, accessibility, and avoiding glorification of AI over human beings are also essential for building and maintaining trust. Ultimately, the role of AI in digital marketing depends on our choices and actions as marketers. READ THE ARTICLE
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Deepfakes
AI Used to Resurrect Video Game Voice Actor in ‘Cyberpunk 2077’ Universe
Variety, 10/12/23. CD Projekt SA, a Polish video game developer, has used artificial intelligence (AI) to replicate the voice of the late Polish actor Miłogost Reczek for their upcoming game “Phantom Liberty”. Rather than replacing Reczek with a new actor, CD Projekt chose to keep him involved in the franchise. The process involved hiring another actor to record the character’s lines and using an AI software to change the voice to sound like Reczek. The use of AI in Hollywood remains a hotly debated topic, with concerns about job displacement and questions about actor autonomy. READ THE ARTICLE