October 18, 2023
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Creativity
How Sam Altman got it wrong on a key part of AI: ‘Creativity has been easier for AI than people thought’
Fortune, 10/18/23. In a surprising turn of events, Sam Altman, CEO of OpenAI, admitted that he had misjudged the creative capabilities of artificial intelligence (AI). In 2014, Altman believed that while AI could excel at technical tasks, human creativity would remain unmatched. However, OpenAI’s advancements have proven him wrong. Their image generation tool, DALL-E, can create art based on text prompts, and their latest language model, GPT-4, can write bedtime stories, poetry, and offer compassionate responses. This serves as a reminder that technology can develop rapidly, surpassing even the predictions of top tech leaders. READ THE ARTICLE
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Strategy
How Marketing Executives Are Thinking About Integrating AI Into Their Strategies
Time, 10/18/23. The integration of artificial intelligence (AI) into businesses has become a significant focus since the launch of ChatGPT. At a recent TIME100 Talks event, marketing leaders from Mastercard and EY discussed the opportunities and challenges presented by AI. While AI tools are not entirely new for many companies, the access to generative AI brings new complexities. Understanding how to utilize AI both externally and internally is crucial, and it is important not to overlook the human element in marketing. Having the right data for AI models remains a hurdle, but with the right approach, AI can enhance personalization and insights while maintaining the emotional connection that defines brands. READ THE ARTICLE
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Jobs
AI not ‘messy’ enough to replace creative people, Charlie Brooker says
The Guardian, 10/18/23. According to Charlie Brooker, the creator of Black Mirror, artificial intelligence (AI) will never rival human creativity because it lacks the messiness that makes human imagination so powerful. While experimenting with a chatbot AI to generate a Black Mirror episode, Brooker initially felt panic and fear of being replaced. However, he soon realized that the AI’s output was derivative and lacked the depth of human creativity. Brooker believes AI is a valuable tool but cannot replace the ingenuity and originality of human beings. READ THE ARTICLE
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Architecture
Will Artificial Intelligence Replace Architects?
ArchDaily, 10/18/23. Artificial Intelligence (AI) has the potential to automate many tasks typically carried out by architects and engineers, according to Thomas Lane in Building magazine. However, AI is more likely to target routine and less creative tasks, allowing professionals to focus on more strategic and imaginative work. Just as Revit and 3D software transformed workflows without replacing architects, AI tools are likely to bring new tasks and responsibilities. While there is concern about AI becoming all-powerful, architects are actively exploring how AI can be integrated into their practice. It is unlikely that AI will fully replace architects in the near future, as the architectural landscape is constantly evolving and our understanding of AI’s capabilities continues to develop. Instead, AI will enhance architects’ work by assisting with design options, site analysis, generative design, pattern recognition, coding, energy efficiency, data summarization, building maintenance, BIM, virtual reality, augmented reality, cost estimation, and material selection. Architects must embrace AI and continuously update their skills to remain competitive. READ THE ARTICLE
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Detection
The Trouble With AI Writing Detection
Inside Higher Ed, 10/18/23. The rise of generative AI and text-spinners has raised questions about the impact on student writing and plagiarism detection. While the advent of generative AI may have initially seemed to render text-spinners obsolete, there has instead been an increase in student work that shows signs of text-spinner alterations. Students have been using text spinners as a way to avoid automated plagiarism detection, as these tools alter the text with synonyms and new sentence structures to make it less likely to be flagged. However, with the emergence of AI-detection features, students have found ways to outwit the systems, leading to concerns about the reliability of detection tools. Additionally, the use of AI tools needs to be approached and taught ethically, ensuring students understand the importance of originality and proper citation. The integration of generative AI into education can be beneficial if done meaningfully and with an emphasis on academic integrity. READ THE ARTICLE