April 6, 2023

trust

AI: A Hidden Key to Brand Trust and Loyalty

CIO, 04/06/23. A recent survey shows that consumers love the results of AI but are unaware of its power in products and services. Consumers care more about how well their goals are met than the technology behind it can make AI a determinant of satisfaction and loyalty among them. 

Organizations must align AI with the qualitative and emotional brand relationships with customers to make it a superpower for the organization. READ MORE

Tools

Why Canva isn’t describing its new AI tools as AI

QUARTZ, 04/06/23. Canva upgraded its offerings with AI-powered tools called “Magic.” These tools include Magic Design, which generates personalized templates, Magic Edit, which adds elements to photos, and Magic Write, which generates written content for banners or slides. 

Canva reminds users that the content is AI-generated and encourages transparency in disclosing the use of AI. The company’s terms of use require users to review AI-generated output before sharing it and to clearly disclose AI’s role. READ MORE

Law

Can AI commit libel? We’re about to find out

TechCrunch, 04/06/23. Generative AI models are raising legal questions around liability for false statements as they become integrated into mainstream products. The conflict between AI’s tendency to invent news and defamation laws is uncertain. A grey area surrounds malice and negligence. 

The emergence of legal cases highlights the impact of AI on legal frameworks. Tech and legal experts must address this challenge to ensure AI models are accountable for their statements. READ MORE

trust

Trusted AI: How Pandata and Dell are making AI work for enterprises

SiliconANGLE, 04/06/23. 80-90% of AI projects fail to yield a return. Successful use cases involve augmenting human decisions. 

The future of AI looks promising. However, making AI more workable in the future is a challenge due to the perception of spending too much effort on the infrastructure. Dell Technologies Inc. offers validated designs to help with this issue. READ MORE

GAMING

More game developers openly use generative AI despite criticism

VentureBeat, 04/06/23. Generative AI has faced criticism in game development. Some question why it’s used when a human developer could do the job. Despite that, major game companies have announced integrations with generative AI technology. Developers argue it’s just another tool.

Creators are disclosing their use of AI as it becomes more commonplace. As generative AI continues to gain popularity, its innovative use in game development is only going to expand. READ MORE