February 2, 2023

Small business

Generative AI Presents Small Agencies an Opportunity to Scale

Adweek, 02/02/23. Generative AI offers small agencies an opportunity to scale. AI-powered automation can help increase efficiency, reduce costs and improve productivity. They can offer clients a wider range of services and designs without having to increase staff.

Small agencies can also use generative AI to create custom designs for clients in a fraction of the time. At the same time, agencies must also consider the limitations and ethical considerations associated with the use of AI in the creative industry. READ ARTICLE

entertainment

Using AI to Change Performances After the Fact Is a Bad Idea

Collider, 02/02/23. AI is changing the way performances are captured in movies and TV. With the advancements in motion capture and performance capture technology, AI is able to mimic human expressions and movements. This is leading to more realistic and seamless integration of digital characters in films and TV series.

This technology is also being used to analyze actors’ performances, breaking them down into individual elements such as facial expressions, gestures, and body movements. This information can then be used to enhance the performance or train new actors.

AI is also being used in post-production to edit and manipulate shots, making the process faster and more efficient. However, the use of AI in the entertainment industry raises ethical questions around the role of technology in the creative process and the future of human performance in films and TV shows. READ ARTICLE

Benefits of AI

Uncertain Economy Spurs Growth in AI-Powered Office Automation

The Wall Street Journal, 02/02/23. The uncertain economy is driving the growth of AI-powered office automation. As companies look for ways to cut costs and increase efficiency, AI-powered technologies are becoming increasingly popular. These technologies automate tasks such as data entry, appointment scheduling, and customer service, freeing up employees to focus on higher-level tasks. The adoption of AI in the workplace is also expected to improve decision-making and increase overall productivity.

The widespread use of AI in the workplace raises concerns about job loss and the need for workers to acquire new skills to remain competitive in the job market. Nevertheless, the growth of AI in the office is seen as a response to the demands of the modern economy and a necessary step towards staying competitive in a rapidly changing business landscape. READ ARTICLE

text-to-audio

Text-to-audio generation is here. One of the next big AI disruptions could be in the music industry

The Conversation, 02/02/23. Text-to-audio generation is a new AI technology that is expected to have a significant impact on the music industry. This technology allows for the automatic creation of music and audio tracks from written text, such as lyrics or scripts. This has the potential to revolutionize the way music is created, produced, and distributed, making it easier and faster for artists to bring their ideas to life. Additionally, text-to-audio generation has the potential to open up new opportunities for musicians, including the creation of new types of music and audio content.

However, the widespread adoption of this technology also raises questions about the future of traditional music production methods and the role of musicians and audio engineers in the industry. Despite these challenges, text-to-audio generation is seen as one of the next big AI disruptions in the music industry, and its impact is expected to be far-reaching. READ FULL ARTICLE

AI Tools

AI Writer and AI Design Tools for Marketers

Social Media Examiner, 02/02/23. AI tools are being developed to help marketers streamline their work processes, reduce manual effort, and ultimately create more personalized and effective campaigns. AI writer and AI design tools can analyze data and understand user behavior, allowing for the creation of content that is optimized for specific target audiences. The tools can save time, reduce the workload, and provide high levels of personalization leading to better engagement and higher success rates for marketing campaigns. As AI technology continues to advance, it is likely that these tools will become increasingly prevalent in the marketing industry. READ FULL ARTICLE